marketing persona
A DAY IN THE LIFE
George’s clock goes off at 6 o’clock in the morning. He shower, eats his breakfast and reads the newspaper. He makes sure the breakfast table is ready for his family. Afterwards, he greets his employees, Alice and Jeremy, who start working at 7. He divides the tasks, and then they start working until noon.
Together with his wife, Alice and Jeremy, George eats his lunch. He kisses his wife goodbye and works again until his employees stop at 5. He has dinner with his family. Often, he finishes work around 8:30. To take his mind off of farming, he reads a book or has long conversations with his wife. He falls asleep at 10.
A hard working father, with a love for nature (... and his wife)
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George Reynolds
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45 years old
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Has been growing some grey hairs for about ten years now
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Hometown = Blayka
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FAMILY STATUS
George is happily married to Catherine Hill and together they have three lovely kids, aged 11, 13 and 15. The couple’s oldest daughter is named Charlie, after George’s father. Their second daughter is named Regina, and the youngest one, their son, is called Tom, after Catherine’s grandfather Thomas.
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PROFESSION
George’s main occupation during the day is working hard on his own field of corn and keeping livestock. With his work, he earns around 60 000 silver marks a year. George is great at his job and earns what he deserves. Together with his wife, they belong in the upper middle class. He’s always been a son of a farmer, and in his days was going to school not important. Therefore, George hasn’t had any form of higher education.
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LIKES, DISLIKES & NEEDS
Life on Blayka is very anti-women. George loves his wife, but he’d like a bit more time off from work. Since he’s the only one earning money at home that’s not a possibility. George really likes the beauty of the nature, especially the sea. Therefore, he'd be in the right place in Demogreysia. In the summer after his day of hard work he likes to relax in the sun with a beer and a book. He definitely should like Demogreysia's lovely coastline. Because of his love for nature’s beauty, he should also like the no-driving zones and the clean air.
customer journey
